Joelle Bootcut

Wash: Angel

BACK RISE: 12.5″
FRONT RISE: 7.5″
LEG OPENING: 18″

JERRI ULTRASKINNY – RIPPLE

TORI LEGGING – BLACK JACK

1921 Denim features super-soft Japanese denim and focuses on vintage denim designs. Experienced denim designer Allan Kemp incorporates details from authentic vintage sources into the 1921brand’s modern offerings. The company is relatively new on the fashion scene with only about 4 years under its belt, but already the brand has developed a strong following. 1921 Denim jeans are manufactured in Canada and produce a quality product.

1921 Jeans appeared in the news a few weeks after Victoria Beckham took a couple of days off from the World Cup to visit the company headquarters in Winnipeg, Canada. It would appear the Victoria may be on the lookout for a new denim deal following the news that her existing relationship with Rock & Republic may have soured. Western Glove Works, the manufacturer of 1921 jeans is one of the oldest family-owned denim manufacturers in the North America and they have made use of their own archives to produce a collection of denim which is inspired by jeans that were around at the turn of the century (I assume they mean 1900 and not 2000). These jeans are already popular with the likes of Jennifer Lopez and Paris Hilton, whilst Teri Hatcher’s character Susan in Desperate Housewives is also a fan of their 1921 Flare Jean. If 1921 Jeans do successfully manage to lure Victoria Beckham away from Rock & Republic they can be sure of acres of publicity which would help them move up into the premier league of premium denim brands.

1921 Jeans Twiggy Legging in Indigo

About Alternative

Alternative has been challenging the concepts of fashion since 1995, when Founder and Chief Creative Officer Greg Alterman set out to create the perfect t-shirt—one designed for fashion, made for comfort, and tailored for a flawless fit. Today, Alternative has elevated the tee from casual basic to fashion-forward staple, simultaneously broadening its horizons to offer a complete collection of ready-to-wear clothing and accessories, including an eco-friendly line of sustainable apparel, Alternative Earth.

As a lifestyle apparel brand at the forefront of the fashion industry, Alternative exists to inspire authenticity and comfort—both inside and out. Our mission is about more than just designing clothes that look and feel great: we want our unique community of wearers and supporters to feel comfortable in their own skin, laying the groundwork to inspire others and make a difference with how you live—and what you wear.

Alternative creates apparel and accessories for men, women, babies and toddlers across the United States and abroad, including Canada, Italy, Germany, Australia, Japan, and the United Kingdom. The company is headquartered in Atlanta with showrooms in Los Angeles and New York.

The Diane Burnout V-Neck Tunic

Women’s regular-fit short-sleeve burnout v-neck tunic with 1×1 rib in neck. Burnout fabric undergoes an extensive process to reveal years of authentic wearing and a vintage-soft, worn-in feel, so no two items are exactly the same.

• 30’s Burnout: 50% Cotton, 50% Polyester
• Piece dyed and garment washed for a super-soft hand
• Machine wash cold, tumble dry low

Burnout Tunic

Women’s regular fit s/s burnout scoop neck tunic. Burnout fabric is put through an extensive process to reveal years of authentic weathering and a cozy vintage worn-in feel, so no two shirts are exactly the same.

• 30’s Burnout: 50% Cotton, 50% Polyester
• Garment dyed and washed for a super soft hand
• Wash in cold water, tumble dry medium

Burnout Deep V-neck w/ Pocket

Unisex regular fit s/s burnout deep v-neck with a chest pocket on the wearer’s left. Burnout fabric is put through an extensive process to reveal years of authentic weathering and a cozy vintage worn-in feel, so no two shirts are exactly the same.

• 30’s Burnout: 50% Cotton, 50% Polyester
• Garment dyed and washed for a super soft hand
• Wash in cold water, tumble dry medium

The Runyon Racerback Tank

NEW! Women’s regular fit racerback tank. Perfect for layering with almost everything!

Toddlers

The Whipper Snapper

Infant regular fit s/s onesie with three snaps at bottom wrap. Give the little ones something to grow in that’s as soft as their baby skin!

• 30’s 100% Pima Cotton 1X1 Rib
• Piece dyed, satin garment washed for a super soft hand
• Wash in cold water, tumble dry medium

We have a new flow of TITS ready for y’all, come check it out and grab some, since summer is in here, it’s party time everyone!!! Soular’s Stocklist including Ladies after the JUMP!

Stick Around after the Jump for our Stocklist!  We bringin em OUT!

Tits Ladies

Future Ex Wifey Women’s Tank Top

Future Ex Wifey Women’s Tank Top

The Flawless 2 Tee

The Wifey 2 Tee

The Wifey 3 Tee

The Wifey 4 Tee

Rock & Republic were back in Paris recently to present their spring summer 2010 collection. Today we’re showing you the first photos of a line they unveiled in early October in the Hotel Crillon.

The collection was presented by Andrea Bernholtz, with a video created by Paola Kudacki.

The collection created by Michael Ball is sexual but innocent too – in fact, it’s inspired by Lolita, the classic work by Nabakov.

We like their sumptuous leathers and structured jackets, their interesting prints on leggins and daring, rigid dresses. Black is the true territory of Rock & Republic.

Stay tuned after the jump for our collection @ Sophia’s!

Genetic Denim – it’s all in your genes…Every individual holds a specific Genetic Code, body types differ as do fashion influences. Genetic Denim seeks to present each person with the best possible fit for their body type, accentuating assets rather than forcing everyone into the same mold. It combines global fashion trends with individuality of fit, fabric and wash to tailor denim to your body.
With nostalgia for the bohemian yet basic denim styles from the 1970’s, Genetic Denim has created a line with life and timeless appeal. Genetic Denim pays homage to the centuries past while remaining modern with its edgy, yet sophisticated and confident, but still carefree silhouettes. ‘The core lineup includes The Shane, a cigarette cut, The Riley, a classic boot-cut, The James, a cigarette cut with zippers, and a new style called The Davis, a slouchy cigarette style that is a sexy update of the classic boyfriend silhouette. All are produced in a variety of washes, including the softest fabric in the denim market. An early innovator of the ‘denim legging’ trend, Genetic created a lightweight style with a special sewn pocket detail, meant to appear as a regular jean but without the bulkiness of the actual pocket inside.
“The core of our brand begins with a fabric that you will not find anywhere else, combined with the juxtaposition of a bohemian, free flowing aesthetic and a rock & roll edge – these are the key characteristics to the Genetic Code” explains Ali Fatourechi, Founder/Creative Director.
A sleeping giant in the industry, Genetic Denim is sold in over 500 doors in the US, including numerous Barney’s locations as well as specialty stores such as Ron Herman, Scoop, and many more. The brand has seen a 50% growth each year over the past 3 years consecutively since its inception in September of 2006 and is available at more than 60 stores internationally, in countries including the UK, France, Italy, Germany, Sweden, and Russia. For Fall 2009, the brand has re-launched a range of styles for men, including a slim boot-cut, straight leg and skinny cut, all available in vintage inspired washes with a worn-in-appeal.
Known for its fashion-forward style and underground cool aesthetic, Genetic Denim combines the most top-quality and otherwise unattainable fabrics with washes and cuts from around the world, creating a classic global fashion brand with a touch of new age chic. Genetic Denim is more than a fashion brand; it’s a way of life that reflects individual personality and style while seamlessly fitting denim to your body in pure comfort.

Stay Tuned after the Jump for our collection!

Who’s Wearing Genetic

For Spring, the William Rast label’s “sexy tomboy with a lot of class” look has a slightly softer edge: a little less studding and a lot more bondage lacing, and a little less black and a lot more color. The faded patchwork jeans have been replaced with denim leggings, and there were plenty of the cropped leather jackets that have been popular with the trendsetting catwalk crew these last couple of seasons. In other words, Timberlake and co. are giving their customers exactly what they want. And here’s another bit of good news for their followers: The entry-level price point is about 10 percent lower this season than last.

SNEAK PEEK into WR Fall 2010 Collection

If designers were graded on their ability to hit as many trends as possible in a single runway show, Justin Timberlake and Trace Ayala would have scored highest marks. Army green fatigue jackets and cargo pants? Check. Black leather paired with gray sweatshirts? Check. Navajo-blanket coats, nylon flight jackets, and raccoon tails clipped to belt loops? Check, check, and check. What the William Rast collection lacked in a singular theme (or deeper message), it made up for with a slick patina and groovy threads that could have been nicked directly from the models’ own closets.

Denim was less of a focus this season, suggesting the designers are aiming to expand their reach. The selection of leather was the strongest draw, particularly the quilted moto vests, leggings, and a twill and leather combo jacket. This isn’t “important” fashion, but it passes the all-important cool test with flying colors.

Check out our denim collection of William Rast after the Jump!

William Rast – Sienna Monet

William Rast – Sienna Azure

William Rast – Sienna Cobalt

William Rast – Jerri Ultra Skinny Ripple

William Rast – Jerri Skinny Tire

William Rast – Jerri Ultra Skinny Spruce

William Rast – Sadie Straight mid-rise U.S Blues

William Rast – Sadie Straight Leg Ripple

William Rast – Sadie Straight mid-rise Gardenia

William Rast – Sadie Straight Leg Engine

William Rast – Stella Bootcut mid-rise Hurricane

William Rast – Stella Bootcut Stardust

William Rast – Stella Bootcut Landslide

William Rast – Stella Bootcut Cylinder

William Rast – Savoy reg-rise Hendrix

William Rast – Savoy flare-reg Lasso

William Rast – Savoy flare-reg Rosewood

William Rast – Lisa Long shorts

William Rast – Scarlet short

In January 2010 Scotch & Soda introduced the first collection for women, Maison Scotch. With some 150 pieces focused on vintage washes, bohemian retro prints, handmade fine fabrics, sharp shirts, adorable t-shirts and lightweight tops and dresses, Maison Scotch will definitely have the same feel as the men’s line but with a dazzling more of sophistication and femininity.

To Scotch & Soda, life is not a competition. It’s not about being the biggest or boldest. To them, knowing what to want and what to stand for, making choices as an individual and as a team is more important than growing business for business sake. After so many years, Scotch & Soda is still about what they do best: making the best clothes in the world.

Please check out QueueClothing.com for Scotch & Soda.

Stayed tuned after the jump for a Sneak Peek into Autumn/Winter 2010!

When you’re a celeb, you have to take every side of your personality into consideration (financial consideration).  Gwen Stefani started with No Doubt and went on solo to claim all the stage glory for her. When her solo career took off, her inner designer/fragrance maker herself was unleashed too.

After turning herself into an entertaining entity, Gwen went straight for a brand association with her public persona. Love, Angel, Music, Baby, her first solo album (2004) is also the name of her brand: L.A.M.B. Since LAMB’s coming out five years have already gone by and here’s Gwen’s Spring 2010 collection and a sneak peek into Winter 2010 collection, her seventh collection! Only at Sophia’s would you find this collection. The collection from the runway is all ready-to-wear. (the story continues right after the jump with more images!)

L.A.M.B Spring 2010 Collection

L.A.M.B Fall/Winter Collection 2010